Wednesday, May 30, 2007

600 ratings drop 11.8 percent but beat Indy

Fox's broadcast of Sunday's Coca-Cola 600 NASCAR Nextel Cup race from Lowe's Motor Speedway earned a final Nielsen Media Research rating of 4.5 and a 10 market share, Street & Smith's SportsBusiness Daily reports.

The rating is 11.8 percent lower than the 5.1/11 the race earned last year. The NASCAR race, however, again outdrew ABC's coverage of Sunday's Indianpolis 500, which earned a 4.3. ABC's ratings for the IndyCar event were down 15.7 percent from a 5.1 last year, the Daily reported.

The open-wheel Indy race had earned a 4.6 overnight rating, edging the 4.5 the Cup race drew overnight in the nation's largest markets.

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