Monday, April 23, 2007

Phoenix race earns 4.1 overnight rating

Fox's broadcast of Saturday night's Subway Fresh Fit 500 NASCAR Nextel Cup race at Phoenix International Raceway garnered the highest overnight rating of any weekend sports broadcast, earning a 4.1 and an 8 market share, Street & Smith's SportsBusiness Daily reports.

The 4.1 rating matched the overnight figure of 2006, when the race earned a 7 market share.

The Daily also reports that final Nielsen figures for the April 15 Samsung 500 at Texas Motor Speedway show that Fox earned a 5.6/14, with the rating up 3.7 percent over 2006's 5.4/13.


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