Even though I don't like ESPN's coverage of the races, I loved hearing them refer to it as the #31 AT&T car.
And the more I think about this, how much coverage is AT&T getting out of this? I mean, yeah it sucks Jeff Burton does not have a sponsor on his car, but as far as AT&T is concerened........all the publicity has got to be nice.
AT&T will again field an unbranded car this weekend at California Speedway.
The No. 31 Richard Childress Racing car driven by Jeff Burton will carry a plain paint scheme of orange and black, AT&T spokesman Mark Siegel confirmed Thursday.
It will be the second week that the car has run without logos from its primary sponsor. AT&T, NASCAR and Sprint are in a contentious legal battle over the paint scheme of the car.
NASCAR has not allowed AT&T logos to replace Cingular logos on the car. AT&T, which was involved in a merger with Cingular in 2006, is phasing out the Cingular brand and claims NASCAR's grandfather clause (instituted in 2004 when Nextel, now Sprint, became the Cup Series sponsor) with RCR does not preclude the change.
AT&T won an injunction to get its logos on the car May 18 in U.S. District Court, but the U.S. 11th Circuit Court of Appeals overturned the injunction.
Another hearing is scheduled for Sept. 18 in U.S. District Court in Atlanta, where AT&T is requesting another injunction be issued under different legal grounds from the overturned injunction.
In addition to not having the AT&T logos on the car, the AT&T logo also cannot be worn by team members nor be used on any items - haulers, pit boxes, etc. - inside the NASCAR garage.