Tuesday, September 11, 2007

Richmond Cup race sees increased viewership

The first NASCAR Nextel Cup race televised on ABC since July 2000 delivered an increase in viewership for the Chevy Rock & Roll 400 at Richmond International Raceway, according to a network release.

The telecast by ESPN on ABC had a 4.2 fast national rating with more than 4,731,000 households and more than 6,750,000 viewers.

The households represent a 33 percent increase (up from 3,568,000) and the viewership increased 28 percent (up from 5,288,000) from last year's Richmond telecast, which was broadcast on the cable network TNT.

ABC won Saturday night in all key adult demographics, and the race delivered ABC its largest Saturday night audience since April, as well as its strongest adult 18-49 Saturday night audience since December.

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