Monday, July 9, 2007

Kodak Gives Fans The Opportunity To 'INK' Newman’s NASCAR NEXTEL Cup Dodge

ROCHESTER, N.Y. (June 27, 2007) – Eastman Kodak Company is asking fans what they think about ink.

Following its debut in the inkjet printer market in March, Kodak is giving race fans a once in a lifetime opportunity to design the paint scheme and have their name “inked” on NASCAR Nextel Cup driver Ryan Newman’s No. 12 KODAK Dodge.

One lucky fan’s winning car design, along with his/her name, will be inked on Newman’s No. 12 car for the NASCAR NEXTEL Cup Series 500-mile race at California Speedway on Sept. 2. The winner will also receive a NASCAR prize package, including two tickets to the NASCAR Busch Series [Sept. 1] and NEXTEL Cup races, transportation and VIP access to the California Speedway. To enter the contest or obtain details, visit www.thinklikeryan.com.

“Speed, innovation and performance are essential for success on the track, but they are also hallmarks of the new KODAK EASYSHARE Printers,” said Newman, driver of the No. 12 KODAK DODGE at California Speedway. “This contest is a great way for consumers to showcase their own creativity with ink, and I’m certain the winning design will be imaginative.”

The grand-prize winner will also receive a KODAK EASYSHARE 5300 All-In-One Inkjet Printer. Kodak’s line of new printers offer incredible value, with low ink prices that save consumers up to 50 percent on everything they print compared to similar consumer inkjet printers*. The winner will also receive a 12-month supply of high-quality pigment ink courtesy of Kodak.

“Kodak is an innovative imaging solutions leader, with our new line of EASYSHARE All-in-One Inkjet Printers as the latest example,” said Michael Korizno, Chief Marketing Officer, Consumer Digital Imaging, Eastman Kodak Company. “As the official imaging sponsor of NASCAR, Kodak is thrilled to give consumers the chance to design our race car and we look forward to seeing Ryan drive the freshly ‘inked’ No. 12 KODAK Dodge into victory lane.”

Enter to Win

· Visit www.thinklikeryan.com for an official contest entry form and official contest rules.
· Every entry must include the Kodak logotype and “Think” logo on the hood and the numeral “12” on the side and top of car.
· Winning paint scheme will be based on design rendering and NASCAR specifications.
· Submit scanned entry on www.thinklikeryan.com or mail the paper form directly to Kodak (see Web site for address).
· Entry deadline is midnight on July 31.
· Must be 18 years of age or older to enter.

Contest Judging

The top five designs will be revealed live on FOX Sports Net’s “The Best Damn Sports Show. Period” at the beginning of August. Fans may cast their vote Aug. 3-10 at www.thinklikeryan.com. The winning design will be unveiled during the weekend of the NASCAR NEXTEL Cup Series 500-milr race at California Speedway.

About Eastman Kodak Company

Kodak is the world’s foremost imaging innovator. With sales of $10.7 billion in 2006, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak’s system of digital and traditional products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using Kodak solutions for prepress, conventional and digital printing and document imaging; and Creative Professionals rely on Kodak technology to uniquely tell their story through moving or still images

More information about Kodak (NYSE: EK) is available at www.kodak.com.

*Savings based on home printing of documents and photos, using average ink costs of comparable consumer inkjet printers. Actual results may vary. For more information, visit www.kodak.com/go/inkdata for details.

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