Nationwide could become new Busch Series sponsor

Nationwide is moving into the final stages of negotiations to replace Anheuser-Busch’s Busch beer as title sponsor of NASCAR’s #2 series, sources are telling Street & Smith’s SportsBusiness Daily. Michael Smith of Street & Smith’s SportsBusiness Journal this morning reported in the Daily that Nationwide submitted an offer last Thursday, as did Subway, the sandwich franchise operation that had been considered the frontrunner.

Nationwide’s talks with NASCAR progressed over the weekend, the story said, and a contract proposal is believed to be in the legal pipeline at Nationwide. Officials at NASCAR say that it does not have a deal with a new sponsor, but sources say an agreement with Nationwide could be finalized in the coming days.